• NEWS: View the latest in medical industry news
  • call today 866-611-5132 or info@alnmm.com
ALN logo


Support Desk
For Current Clients:
866.4348019
alnsupport@alnmm.com
  • Home
  • ServicesBusiness Services
    • RCMRevenue Cycle Management Services
    • ITInformation Technology Services
    • Hosting/SupportHosting and Support Services
    • Training/ImplementationImplementation and Training Support
  • LibraryResource Library
    • Articles
    • Case Studies
    • HITECH Act
    • Useful Tools
    • Whitepaper
  • WhatMattersWebinars, Podcasts, Tim's Blog
    • PodcastsPodcast Library
    • Tim's Blog
    • QuickHIT PostsBite-size commentary on ideas that impact physician practices
  • About ALNCompany Overview - Why ALN? - ALN Philosophy - Client Testimonials - ALN Management Team - Why Physician Independence - ALN Provides...
    • TestimonialsClient Testimonials
    • ALN TeamManagement Team
    • IndependenceWhy Physician Independence?
  • Contact UsContact us
Edit - Delete
Show Media ItemShow Media Item - Left Tackles
Left Tackles
Sunday, May 30, 2010

The Academy Award winning movie, The Blind Side, tells the powerful story of Michael Oher, a kid from the wrong side of the tracks in Memphis. Michael's path fortunately and fortuitously intersects with Leanne Tuohy, brilliantly played by Sandra Bullock in the movie.

Growing up in the south and being married to a Memphis girl for going on 23 years now, I have a deep appreciation for the tough courage required by all of the characters in this story. It is no wonder that the book and the movie captured the attention that they did.

Yet lost in the personal story of Oher and the Tuohy family is the underlying story that Michael Lewis, the book's author, set out to tell in the first place. The full title of the book is, 'The Blind Side: Evolution of a Game.'

As he had done before with best sellers such as 'Liar's Poker, 'an insider's look at Wall Street, and 'Moneyball,' a brilliant exploration of how the financial imbalance between the 'haves' and 'have nots' affects Major League Baseball, Lewis began with a mission to look at how the game of football has changed. Oher was just intended as the illustration, but the illustration took on a life of its own.

This deep football story was really not in the movie, so in case you have not read the book, here is the point, and the idea I want to explore here...

For years, offensive linemen generally, and left tackles specifically, toiled in relative obscurity in football. Quarterbacks, running backs, receivers and even defensive players got the glory, the money and the girl. Offensive linemen were the grunts in the trenches that did a necessary, but unglamorous job.

Then the game began to evolve.

In the old days, those Vince Lombardi days now portrayed in grainy films narrated by the guy with that awesome baritone voice, it was all about running the ball in a smash mouth, hand to hand combat sort of way. That was the way football was supposed to be played.

Then some teams started this bizarre thing called passing.

Then passing teams began to win.

Then quarterbacks who could really pass became more valuable, and commanded insane contracts worth millions of dollars.

Then came Lawrence Taylor.

You see, Taylor was this seemingly inhuman species that was large and fast. And he played defensive end, a position intent on harming these high priced quarterbacks who could pass.

And on one play in 1985, Taylor came unseen from the quarterback's blind side and literally snapped in half the leg of quarterback Joe Thiesmann, ending his career.

Taylor, and those like him, changed the game, and in the process, changed life for the offensive left tackles.

These previously anonymous linemen are now the second highest paid position in the NFL, right behind the precious quarterbacks that they protect. Right handed quarterbacks, of which most are, can't see their left side when they are back to pass. Someone who can provide protection from the monster coming from the blind side is now worth millions of dollars per year. The evolution of the game turned left tackles into prized players.

A similar change has happened for physicians and it is becoming very obvious which practices have discovered the value of a good left tackle and which are still exposed to the hit from the blind side.

I am seeing a growing disparity in the quality of management talent, the left tackle of a physician practice, from practice to practice. Those with good left tackles are winning, and those with an old view of practice management don't even know what is hitting them.

The business of medicine has evolved at least as rapidly as football. This is no longer a cottage industry where Marcus Welby hangs his shingle and just provides good care to his patients. Managed care, flat and declining reimbursements, complex information technology and inter-organizational data exchanges, increasing rules and regulations, and growing government intervention are our Lawrence Taylor's -- threats coming from the blind side intent on doing damage to the independent physician.

Yet many practices, especially those that are small but even some that are bigger, seem to regard their need for management talent as no different than 30 years ago.

We have the chance to work with practices of all sizes, specialties and geographies. It gives us a front row seat to see the difference when there is good management talent and not. And the difference is dramatic.

It is not a stretch at all for me to say a typical five physician practice with marginal management could spend an extra $50,000 a year to upgrade the talent and make that investment back multiple times over.

Managerial leadership that is not up to the current, and future, task results in revenue leaks (bad managed care contracts, revenue cycle management problems), poor use of data (operational performance, strategic insight), wasted time for physicians (working on issues that distract from what the doctor should be doing, needless rework), wasted investments (poor decisions, poor implementation and execution), and lost opportunities (no strategic vision, inability to capitalize on relationships, inability to develop new revenue streams).Easily, practices lose much more than they 'save' by not paying up for the necessary talent.

We've written in this space before about the potential demise of the small practice (see: The Future of Small). There are multiple forces working against the small practice and this is just one more.If you are too small to afford the right managerial and administrative talent, you just might be too small.

Michael Oher and those new left tackles like him all posses a set of skills that merit their new millions. They are big, intelligent, have strong hands and quick feet. That combination is rare, and worth a lot because there is a $10 million a year guy that they are protecting.

We're not the NFL, so we can drop a couple of zeros, but the rest of the analogy holds.

Doc, if you are the quarterback of your team, what is a good left tackle worth to guard your blind side?

Edit - Delete
Text AreaText Area - Spacer

Tweet I Like this post from ALN Medical Management, Tim's Blog

Edit - Delete
CommentsComments - Comment on this Post
 

Your Comment

Your Name

To receive emails create a username or Sign In
Your Email
Username
Password
Confirm Password
Add me to the contact list.
Remember me on this computer.
Sign in below or Sign Up
Username
Password
loading...  Post Comment
 
Edit - Delete
Media ActionsMedia Actions - New Media Actions
Email to a friend
Inquire
Save to delicious
Digg this
Stumble it
Edit - Delete
Text AreaText Area - Tim Coan, ALN CEO

Tim Coan, CEO

Edit - Delete
ImageImage - Tim Coan, ALN CEO
Tim Coan, ALN CEO
Edit - Delete
Text AreaText Area - spacer

Edit - Delete
Related TopicsRelated Topics - Related Posts
Related Posts
practice management, practice administrator
Edit - Delete
Text AreaText Area - spacer

Edit - Delete
Content ListContent List - Tim's Blog
Subscribe Now
Tim's Blog
  • Moneyball
  • Sam's Big Idea
  • My Wireless Horror Picture Show
Edit - Delete
Text AreaText Area - see all TB
See all posts » 


Edit - Delete
Text AreaText Area - spacer

Edit - Delete
Content ListContent List - QuickHIT Posts
Subscribe Now
QuickHIT Posts
  • EP Registration and Attestation Deadline for CY2011
  • ICD-10: Lost in Translation
  • As We Head to Court...
Edit - Delete
Text AreaText Area - see all QH
See all posts » 


Edit - Delete
Text AreaText Area - Subscribe Break

Subscribe

Fill out the form below to receive updates on ALN Medical Management's WhatMatters blogs & podcast series.

You choose your level of contact. Would you like to be emailed weekly with updates to QuickHIT Posts, Tim's Blog, and announcements of upcoming webinars, or would you rather be emailed monthly with an overview of the months activity?

Note: If you would like more frequent contact, you can follow us on Twitter @ALNmm or subscribe to the RSS feed for Tim's Blog, QuickHIT Posts, or WhatMatters Podcasts.

Please be sure to add aln_medical_management@mail.vresp.com to your address book or your safe senders list.

Edit - Delete
Basic FormBasic Form - Subscribe to WM
Email Address
Name
Practice/ Company Name
Email Frequency:
Submit

 Home / Revenue Cycle / Technology / Services / Resources / About ALN / Contact Us / Privacy Policy / Site Map
© Copyright 2010, ALN Medical Management, All Rights Reserved.