One of the physicians on their executive team took the lead and had immersed himself with not only general coding compliance, but also the intricacies of their specialty. He spent a lot of time educating individual physicians in the group to make sure they, as a practice, stayed both fully compliant and were maximizing the reimbursements rightfully due to them. The senior partner of the group provided the air cover, insisting that all physicians prioritize coding as something they must know and understand.

Talking with this group was refreshing. They did not have an attitude of begrudgingly doing their chores, but saw this as a key to their strategic future.

Later, I saw their financial results.

Let’s just say they are strong, getting stronger, and well in control of their own destiny. The ROI they are getting from their investment in being good coders is very good. In a time of financial uncertainty, this is a pretty good place for a practice to invest.